Product Development: Avoid These Problems and Pitfalls


Thursday, June 17 | 10:00 am - 10:45 am


Room 49


All Levels

Participant Type:

Product Development

Problems and challenges associated with product development are the norm and not the exception. Your mission, if you choose to accept it, is to recognize the problems, including identifying early signs, being proactive in avoiding them and fixing them quickly when they appear. Problems can start as early as project launch. Have you heard of foundation problems and how costly those can be to a project? Product development is no different. In this session, we’ll establish the foundation of good product development and cover the pitfalls that derail projects and cause stress and anxiety during stage gate reviews.

Learning Objectives

  • How to get off to a good start with your project

  • How to proactively avoid problems and pitfalls

  • How to effectively push for decisions related to prioritization and resource allocations

  • The power of PL (Project Learning)


Shaher Ahmad


4S Med-Device Consulting