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Keynote | Operating Room to Product Development:
How to Capitalize on the Innovation Trends Impacting Orthopaedics

Thursday, June 15
7:30 am - 9:00 am
(Breakfast served at 7:30 am, Keynote at 8:00 am)
Room 51

Related Resource:
Yes, Your Work Influences Implant Purchasing


Speaker

Pracyk200x200 2
John B. Pracyk, M.D., Ph.D.

Franchise Medical Director,
DePuy Synthes Spine, Company of Johnson & Johnson


 

 


Description


Global healthcare is undergoing unprecedented change. Device companies, and by association their supplier and service provider partners, need to proactively respond to myriad provider, payor and regulatory shifts in order to impact device innovation that net sales.

For instance:
• Transference of risk from insurers to integrated healthcare delivery networks has created a market-wide consolidation among payers, providers and manufacturers as they position to create scope and scale.
• Cross functional, multidisciplinary teams will thrive as the demand for qualified talent escalates across competitors.
• Growing influence of value analysis teams coupled with The Joint Commission’s proposed new standard of High Reliability for healthcare will accelerate transformation.
• New regulatory changes from Europe may drive innovation to the United States.

Dr. John Pracyk recently moved from the operating room to device company product development. He offers a unique combination of surgeon, R&D, regulatory and business development perspectives as he breaks down the trends upon which orthopaedic companies must capitalize to ensure company and customer value.

 


Attendee Takeaways

  1. How The Joint Commission plans to transform global healthcare by promoting High Reliability to help elevate the standard of care
  2. How integrated delivery networks and their value analysis teams drive innovation
  3. Understanding of the ways that the 5 Ps of healthcare can deliver market strategies that win

Bio

As an experienced Neurological Surgeon and national thought leader in the design, development and management of collaborative care delivery, Dr. Pracyk is a passionate proponent of value-based care and outcomes-focused clinical practices. Possessing a sophisticated vision of healthcare’s future, he is an inclusive influencer of uncompromising integrity who inspires peak performance, internal/external partnership-building and is recognized as a proactive innovator who motivates high-performing teams to out-pace healthcare benchmarks, exceed patient care expectations and fuel organizational transformation.

As the Franchise Medical Director, Dr. Pracyk provides deep clinical insights to accelerate meaningful innovation and drive value and safety for spine patients worldwide. He serves as a strategic medical partner with colleagues across Research and Development, Franchise Marketing, Clinical, Regulatory Affairs, Medical Safety and Business Development at Johnson & Johnson Medical Devices. Additionally, Dr. Pracyk provides expert medical and scientific input to product ideation and development, including conceptual and hands-on evaluation, as well as clinical research perspectives throughout the innovation cycle. He also collaborates with Professional Education, Legal/HCC, QA/Risk Management and regional marketing/sales.

Dr. Pracyk is a board-certified Neurological Surgeon who obtained his M.D. and Ph.D. degrees from Duke University, and completed his neurosurgical training at The George Washington University. Prior to joining DePuy Synthes, he maintained an active practice and was a neuroscience consultant with Vega Healthcare. Dr. Pracyk is a fellow of the American College of Surgeons and the American Association of Neurological Surgeons, and he recently completed a Healthcare M.B.A. at The Haslam College of Business at the University of Tennessee.


Helpful links: What the Future of Orthopaedics Means for You | 2017's Industry Opportunity: Diversification of Portfolios