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What Is It? Product Development vs.
Product Management


This session will focus on the respective roles and responsibilities of the Product Manager vs. the Development Engineer from a product’s inception through its lifecycle maintenance. Attendees will learn how to leverage the cross-functional product team to deliver results, business vs. technical aspects of product development, putting the customer first and navigating the organization in order to get things done.

Session Takeaways:
  • How to leverage the team and manage and direct the organization’s resources to develop a product that will achieve the financial, market and strategic objectives of the product business
  • How to determine who should be in charge of business vs. technical aspects of product development
  • How to avoid developing the perfectly-designed product that doesn’t fit the customer’s needs
  • How to manage the responsibilities with little to no authority via networking, politicking and influencing (situational consultative leadership).
Who Should Attend:
  • Product Management
  • Research/Development/Design
  • Regulatory/Clinical Affairs
Warren M. Gitt, Principal, Overlook International Group LLC and Vice President of Business Development, K2M
WarrenGitt webWarren Gitt is an accomplished senior executive with 35+ years of experience managing medical device/equipment and healthcare companies, as well as extensive experience in sales/marketing, business development, service and manufacturing operations.  Mr. Gill holds a Master’s Degree in International Business from the Thunderbird School of International Management and has led product management and marketing teams with Zimmer, Biomet, Hill-Rom and most recently, K2M.  Mr. Gitt’s global product development/management experience includes orthopaedic and spinal implants, single-use items, arthroscopic and electrosurgical instruments and equipment and biomedical service marketing programs. He currently serves as a strategic marketing and business development consultant to K2M, where he previously served as the Vice President of Global Product Management.